Search Engine Optimisation
Help guests find you and make a booking
Use Search Engine Optimisation to boost direct bookings, improve rankings, attract guests and reduce OTA reliance.
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Enhance visibility with optimised content and keywords
Improve rankings through technical, local and link strategies
Drive traffic and bookings with tailored solutions
We have an expertise
Our marketing approaches depend on types of hotels
We have acquired deep knowledge and passion for the hospitality industry and know how to set up and fill up your hotel.
City Hotels
When working with city hotels, we pay special attention to location, comfort and service. Promotion prior: We customise content to the needs of business audience (meeting rooms, transfers, attractions, etc.)
Resort Hotels
When working with resort hotels, we focus on relaxation, family and quality leisure. Promotion prior: We know that 90% of search traffic comes from people who want to come and relax, so we tailor content to their needs.
"Once your campaign is set up and fine-tuned, the rewards will keep flowing, like a hotel minibar that’s seamlessly restocked after you’ve enjoyed it, but without the surprise bill at the end".
Dmitryi Kovpak
Founder & CEO at Perf Agency
We have an expertise
Attracting More Customers to Your Website with Our Expert SEO Approach
Our bespoke strategies leverage a wide array of techniques, paired with a clear and actionable plan, ensuring your SEO delivers exceptional results with optimal efficiency.
Keywords & phrases
Optimising keywords and phrases relevant to your hotel, location and services attracts your ideal audience, driving more bookings and boosting visibility online.
Image optimisation
Enhancing SEO rankings through optimised image filenames and alt texts ensures visuals contribute to the hotel's online discoverability.
Content optimisation
Creating engaging, high-quality content, such as descriptions of rooms, dining options and attractions, incorporates keywords to enhance search performance.
Local SEO
Improving local presence by managing Google My Business listings, using directories and generating positive reviews connects the hotel with nearby guests.
Technical optimisation
Ensuring seamless website performance with fast loading times, optimised URLs and mobile responsiveness offers a smooth experience for potential guests.
Link strategy
Building strong external links from trusted sites enhances the hotel's authority, improves search engine rankings and drives consistent, high-quality traffic.
Case study
How we elevated the online presence of Chocolate Hotel
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1
Request from the client
The owner of Chocolate Hotel reached out to us seeking a solution to advertise her hotel without depending on expensive booking platforms, aiming to attract direct bookings and maximise occupancy.
2
Solution from Perf
We implemented a marketing strategy using SEO and paid advertising, achieving a 90% occupancy rate in 30 days. Our SEO ensures long-term organic traffic without repeated investment.
3
Gaining results
After a year of collaboration, Chocolate Hotel achieved impressive results, with 85% of its traffic driven by SEO and 15% by paid campaigns, significantly reducing its reliance on booking platforms.
Hello, I’m Dima, the founder of Perf Agency. I support businesses in achieving success through tailored marketing strategies. Think of me as your digital five-star concierge, focused on optimising bookings and enhancing guest experiences with precision and expertise.
I have 15 years of experience as a digital marketer, with a decade dedicated to the short-term rental industry. My journey into hotel marketing began by tackling the same challenges that hoteliers face today: attracting loyal guests, boosting visibility, and increasing booking conversions.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Our Services
Boost Conversion, Engagement and Retention with Data-Driven Strategies
Marketing Strategy
Pay-per-click campaigns to drive targeted traffic, maximise ROI and control costs. Attract the right audience effectively.
Branding
Bespoke branding solutions, including logos, guidelines and designs, to enhance your hotel’s identity and attract loyal guests.
Paid Advertising
Precise targeting and engaging ad formats designed to increase bookings, attract more guests and maximise budget efficiency.
Analytics & Tracking
Advanced tools to monitor user behaviour, track key metrics, optimise website performance and boost conversion rates.
SEO
Optimised strategies to boost visibility, attract traffic and increase bookings. Stay ahead of competitors in search results.
Website Development
Tailored hotel websites with seamless booking integration, mobile optimisation, and user-friendly design to boost conversions.
Content Marketing
SEO-optimised content to highlight your hotel’s features, engage guests and drive bookings. Strengthen trust with valuable and relevant information.
Not sure of what you need? It’s ok!
Get a free consultation with Dmytrо Kovpak, founder and CEO of Perf Agency, to find the best strategy for your hotel.
Got questions or suggestions? We’re here to help!
Fill out and submit this form, or simply reach us anytime via email info@perf-hotels.co.uk or use phone number: +44 773 77 58 670