Brand Identity Design
Inspire loyalty and connect with your guests
Enhance your hotel’s appeal with our Brand Identity Design to attract guests, foster loyalty and build a strong reputation.
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Enhance your hotel's image with a bespoke logo and visuals
Increase guest recognition with branded materials
Build trust and loyalty through a consistent identity
Branding packages
Branding strategies adapted to your hotel type
We provide a personalised approach and a wide range of solutions, tailored to suit the unique needs and objectives of your hotel.
We create fundamental brand guidelines: fonts, logo, colours, etc. By leveraging essential hotel elements, we highlight its character and promote its advantages by utilising a variety of designs, from uniforms to handouts.
We develop dynamic layouts and manage process progression. Our clients receive top-tier branding designs, spanning uniforms, banners, business cards, brochures, and cup logo designs.
We tailor our design tasks to each customer's unique needs through personalised consultations.
Our portfolio
Branding reflects your hotel’s values through visuals
We delve into the essence of your hotel to create visuals that capture its identity, make it memorable and attract the right audience.
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"Take your brand seriously. A strong brand can increase revenue, attract talent, retain guests, and boost media presence. It’s one of the most important steps you can take for the success of your business".
Dmitryi Kovpak
Founder & CEO at Perf Agency
Steps of cooperation
Stages of our cooperation
We strive to ensure that the entire process of cooperation is transparent, creative and productive, in order to make the design of your hotel unique and memorable.
1
Briefing
Understanding your hotel’s unique needs is the foundation of a successful project. We discuss your goals, target audience and design preferences, including the colour palette and atmosphere. This step ensures we create a concept tailored to your vision and your guests’ expectations.
2
Estimation & Contract
Based on the briefing, we provide a transparent cost estimate and timeline. Every detail, from the scope of work to the complexity of the project, is carefully evaluated to ensure the process is efficient, clear and aligned with your budget.
3
Concept development
We present several bespoke visual identity concepts, including logo design, colour schemes, decor elements and interior style. After your feedback, we refine the chosen concept until it perfectly captures your hotel’s character and appeals to your target audience.
4
Guideline creation
Once the concept is approved, a detailed brand guideline is developed. This includes standards for logos, fonts, colours and their application across all visual materials. These guidelines ensure consistency and help maintain your hotel’s strong and recognisable identity.
5
Design of items
From menus and brochures to branded materials and interior elements, high-quality, bespoke designs are carefully crafted to reflect your hotel’s unique identity, elevate the guest experience, foster guest loyalty and strengthen your brand presence across all touchpoints.
6
Final delivery
All materials are delivered in a format that suits your needs, whether print-ready files or digital assets. Every element is carefully reviewed to meet your expectations, and we remain available for further adjustments to guarantee your complete satisfaction.
Case study
Cutting-edge features for advanced analytics
We worked at designing the website, including its adaptive desktop and mobile versions, and the logo for the Orange Hotel. The concept is based on the hotel’s brand values. The project resulted in increased hotel popularity and conversion, which proves its successful implementation in the digital world.
Hello, I’m Dima, the founder of Perf Agency. I support businesses in achieving success through tailored marketing strategies. Think of me as your digital five-star concierge, focused on optimising bookings and enhancing guest experiences with precision and expertise.
I have 15 years of experience as a digital marketer, with a decade dedicated to the short-term rental industry. My journey into hotel marketing began by tackling the same challenges that hoteliers face today: attracting loyal guests, boosting visibility, and increasing booking conversions.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Our Services
Boost Conversion, Engagement and Retention with Data-Driven Strategies
Marketing Strategy
Pay-per-click campaigns to drive targeted traffic, maximise ROI and control costs. Attract the right audience effectively.
Branding
Bespoke branding solutions, including logos, guidelines and designs, to enhance your hotel’s identity and attract loyal guests.
Paid Advertising
Precise targeting and engaging ad formats designed to increase bookings, attract more guests and maximise budget efficiency.
Analytics & Tracking
Advanced tools to monitor user behaviour, track key metrics, optimise website performance and boost conversion rates.
SEO
Optimised strategies to boost visibility, attract traffic and increase bookings. Stay ahead of competitors in search results.
Website Development
Tailored hotel websites with seamless booking integration, mobile optimisation, and user-friendly design to boost conversions.
Content Marketing
SEO-optimised content to highlight your hotel’s features, engage guests and drive bookings. Strengthen trust with valuable and relevant information.
Not sure of what you need? It’s ok!
Get a free consultation with Dmytrо Kovpak, founder and CEO of Perf Agency, to find the best strategy for your hotel.
Got questions or suggestions? We’re here to help!
Fill out and submit this form, or simply reach us anytime via email info@perf-hotels.co.uk or use phone number: +44 773 77 58 670