Brand Identity Design
Inspire loyalty and connect with your guests
Enhance your hotel’s appeal with our Brand Identity Design to attract guests, foster loyalty and build a strong reputation.
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Enhance your hotel's image with a bespoke logo and visuals
Increase guest recognition with branded materials
Build trust and loyalty through a consistent identity
Branding packages
Depending on the size of your hotel, we can provide you with solutions at different levels of complexity
We have an individual approach to our customers and a wide scope of work, depending on the needs of your hotel.
We create fundamental brand guidelines: fonts, logo, colours, etc. By leveraging essential hotel elements, we highlight its character and promote its advantages by utilising a variety of designs, from uniforms to handouts.
We develop dynamic layouts and manage process progression. Our clients receive top-tier branding designs, spanning uniforms, banners, business cards, brochures, and cup logo designs.
We tailor our design tasks to each customer's unique needs through personalised consultations.
Our portfolio
Here are some cases to showcase
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Take your brand seriously. Taking the time to build it and bring it to life can grow your revenue, attract top talent, increase guest retention rates and grow your media presence. It might be the most important thing you can do for your business
Dmitryi Kovpak
Founder & CEO at Perf Agency
Steps of cooperation
Stages of our cooperation
We strive to ensure that the entire process of cooperation is transparent, creative and productive, in order to make the design of your hotel unique and memorable.
1
Briefing
To get started, we make an online call and discuss the needs of your hotel, its unique features, and your overall vision of the project. We also discuss the colour palette of your choice, ambience and audience preferences to help you understand exactly what design concept to develop.
2
Estimation & Contract
Based on the information obtained at the briefing, we develop a detailed estimate, including the expected costs of the project and the estimated time frame. We take into account the scope of work and the complexity of the project in order to provide you with the most accurate cost.
3
Development of the concept
We start with creating several visual identity concepts for your hotel. This includes the development of a logo, the choice of colour palette, the style of decor elements and interior design. After that, we set up an online call to present you with these options and discuss which one best meets your expectations. We continue to work on the selected concept until it has been approved.
4
Guideline
With the concept approved, we begin to develop a detailed guide to the application of visual image. This includes standards for the use of the logo, colours, fonts and other elements in various items. This guideline ensures a consistent and structured style of your hotel’s visual image.
5
Design of items
Based on the approved concept and guidelines, we start working on specific design items. These can be interior elements, branded materials, booklets, menus and others. We create layouts and work out the details to make sure the design meets your expectations
6
Transfer to the client
Upon completion of work on designs and materials, we provide you with the results of our work. This can be carried out in the form of ready-made files, virtual tours of the interior, or in another way convenient for you. We are also ready to consider all your comments and suggestions in order to ensure that the end results meet your requirements and expectations.
Case study
Cutting-edge features for advanced analytics
We worked at designing the website, including its adaptive desktop and mobile versions, and the logo for the Orange Hotel. The concept is based on the hotel’s brand values. The project resulted in increased hotel popularity and conversion, which proves its successful implementation in the digital world.
Hello, I’m Dima, the founder of Perf Agency. I support businesses in achieving success through tailored marketing strategies. Think of me as your digital five-star concierge, focused on optimising bookings and enhancing guest experiences with precision and expertise.
I have 15 years of experience as a digital marketer, with a decade dedicated to the short-term rental industry. My journey into hotel marketing began by tackling the same challenges that hoteliers face today: attracting loyal guests, boosting visibility, and increasing booking conversions.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Our Services
Boost Conversion, Engagement and Retention with Data-Driven Strategies
Marketing Strategy
Pay-per-click campaigns to drive targeted traffic, maximise ROI and control costs. Attract the right audience effectively.
Branding
Bespoke branding solutions, including logos, guidelines and designs, to enhance your hotel’s identity and attract loyal guests.
Paid Advertising
Precise targeting and engaging ad formats designed to increase bookings, attract more guests and maximise budget efficiency.
Analytics & Tracking
Advanced tools to monitor user behaviour, track key metrics, optimise website performance and boost conversion rates.
SEO
Optimised strategies to boost visibility, attract traffic and increase bookings. Stay ahead of competitors in search results.
Website Development
Tailored hotel websites with seamless booking integration, mobile optimisation, and user-friendly design to boost conversions.
Content Marketing
SEO-optimised content to highlight your hotel’s features, engage guests and drive bookings. Strengthen trust with valuable and relevant information.
Not sure of what you need? It’s ok!
Get a free consultation with Dmytrо Kovpak, founder and CEO of Perf Agency, to find the best strategy for your hotel.
Got questions or suggestions? We’re here to help!
Fill out and submit this form, or simply reach us anytime via email info@perf-hotels.co.uk or use phone number: +44 773 77 58 670