Paid Advertising
Turn clicks into booked stays through targeting
Use paid advertising to target the right audience, reduce OTA reliance, increase direct bookings and maximise your hotel’s revenue.
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Google Ads targets users searching for hotels
Facebook Ads builds awareness and drives bookings
Advanced targeting increases ad efficiency
Maximise your hotel’s visibility
with two key platforms
Formats like text search, image display, YouTube videos and mobile ads use advanced targeting to reach the right audience and maximise your advertising budget.
Formats like graphics, slideshows, lead forms and videos target audiences based on interests, behaviours, demographics and contact details, effectively connecting with potential guests.
"Paid Ads are your brand's virtual reception — because in hospitality, even the best room service can’t make up for a missed first impression!"
Dmitryi Kovpak
Founder & CEO at Perf Agency
Google Advertising
Google Ads is perfect for reaching guests ready to book hotels in your area right now
Flexible targeting settings help you attract high-value travellers, boosting bookings while reducing wasted ad spend.
Search ADS
Tailored text ads top search results, making your hotel visible to travellers seeking accommodations.
Hotel ADS
Rates, availability and reviews appear in Google’s travel search, helping guests choose your hotel with ease.
Display ADS
Effective banners showcase your amenities across websites in Google’s network, increasing visibility and brand recognition.
App Campaigns
Promotion across Google’s platforms boosts app downloads and engagement, expanding your reach to mobile users.
Video ADS
Engaging video content highlights your features and atmosphere, creating a strong visual connection with potential guests.
Local Campaigns
Ads targeted to nearby travellers encourage bookings by focusing on those most likely to visit your hotel.
Facebook Advertising
Reaching a broad audience, building loyalty and driving more bookings is achievable through Facebook Advertising
Image
Single images appear in Facebook feeds, showcasing high-quality visuals of rooms, amenities and facilities to create a strong first impression.
Slideshow
Lightweight videos created from a series of images on Facebook provide an engaging way to narrate your hotel’s story and highlight its features.
Video
Dynamic video ads on Facebook highlight hotel properties, services, and local attractions, offering an immersive experience in feeds and other placements.
Collections
Featuring a main image or video with supporting visuals, this Facebook format presents rooms, facilities, and offerings in an organised and engaging layout.
Carousel
Multiple images or videos in one ad showcase room types, amenities, or offers, giving guests a comprehensive view of your hotel on Facebook.
Dynamic ADS
This Facebook format automatically promotes rooms to users interested in similar properties, increasing the likelihood of bookings.
Hello, I’m Dima, the founder of Perf Agency. I support businesses in achieving success through tailored marketing strategies. Think of me as your digital five-star concierge, focused on optimising bookings and enhancing guest experiences with precision and expertise.
I have 15 years of experience as a digital marketer, with a decade dedicated to the short-term rental industry. My journey into hotel marketing began by tackling the same challenges that hoteliers face today: attracting loyal guests, boosting visibility, and increasing booking conversions.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Our Services
Boost Conversion, Engagement and Retention with Data-Driven Strategies
Marketing Strategy
Pay-per-click campaigns to drive targeted traffic, maximise ROI and control costs. Attract the right audience effectively.
Branding
Bespoke branding solutions, including logos, guidelines and designs, to enhance your hotel’s identity and attract loyal guests.
Paid Advertising
Precise targeting and engaging ad formats designed to increase bookings, attract more guests and maximise budget efficiency.
Analytics & Tracking
Advanced tools to monitor user behaviour, track key metrics, optimise website performance and boost conversion rates.
SEO
Optimised strategies to boost visibility, attract traffic and increase bookings. Stay ahead of competitors in search results.
Website Development
Tailored hotel websites with seamless booking integration, mobile optimisation, and user-friendly design to boost conversions.
Content Marketing
SEO-optimised content to highlight your hotel’s features, engage guests and drive bookings. Strengthen trust with valuable and relevant information.
Not sure of what you need? It’s ok!
Get a free consultation with Dmytrо Kovpak, founder and CEO of Perf Agency, to find the best strategy for your hotel.
Got questions or suggestions? We’re here to help!
Fill out and submit this form, or simply reach us anytime via email info@perf-hotels.co.uk or use phone number: +44 773 77 58 670