Analytics & Tracking
Boost Direct Bookings with Data Insights
Use Analytics & Tracking to increase occupancy rates, attract repeat guests and optimise booking strategies for better revenue.
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Track traffic, user behaviour and bookings
Refine marketing with detailed insights
Use Google Analytics to measure performance
Services list
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We have acquired deep knowledge and passion for the hospitality industry and know how to set up and fill up your hotel.
Optimise your hotel’s performance with Web Analytics
We use advanced tools like Google Analytics to gather and analyse data
Find out how many users visit your website, their traffic sources and geographical location to focus your marketing efforts on the most profitable markets.
Analyse how users interact with your site including bounce rates, time spent on pages and the most visited sections or ads to optimise your website’s layout and keep guests engaged.
Identify what drives completed bookings and what causes drop-offs to refine your marketing strategies and maximise booking conversion rates.
Improve your advertising strategy with Web Tracking
We use specialised tools for event tracking and conversion analysis to evaluate advertising effectiveness
Define measurable objectives for your campaigns and monitor their performance to create more effective advertising strategies.
Evaluate which marketing channels deliver the highest value to allocate resources more effectively.
Track metrics like page views, unique visitors and return visits to understand website performance and improve engagement.
Track metrics like page views, unique visitors and return visits to understand website performance and improve engagement.
Find top channels and optimise your budget with Call Tracking
We use call tracking tools to analyse guest interactions and optimise strategies to increase bookings
Unique phone numbers are displayed on your website, linking each guest to their traffic source. This reveals which marketing channels drive the best results.
Call details, including the webpage a guest was viewing when they called, are captured to better understand guest needs and improve marketing strategies.
Marketing campaigns and website pages generating the most calls are analysed, enabling optimisation for maximum return on investment (ROI).
The number of calls leading to bookings is tracked, providing essential data to refine advertising strategies and increase conversions.
"Our data shows that analytics and tracking systems can boost advertising efficiency by 2 to 5 times —turning a slow stroll into a sprint to higher bookings and revenue".
Dmitryi Kovpak
Founder & CEO at Perf Agency
How do we identify that 50% of clients' ads are underperforming?
We apply a strategic approach to pinpoint inefficiencies and optimise advertising efforts:
Integrated Data Analysis
We combine advertising performance data with insights from the client’s CRM system to uncover gaps and opportunities.
We combine advertising performance data with insights from the client’s CRM system to uncover gaps and opportunities.
Tailored Analytics Creation
We assess sales locations, identify top ads, and measure audience reach to align with target demographics.
We assess sales locations, identify top ads, and measure audience reach to align with target demographics.
Hello, I’m Dima, the founder of Perf Agency. I support businesses in achieving success through tailored marketing strategies. Think of me as your digital five-star concierge, focused on optimising bookings and enhancing guest experiences with precision and expertise.
I have 15 years of experience as a digital marketer, with a decade dedicated to the short-term rental industry. My journey into hotel marketing began by tackling the same challenges that hoteliers face today: attracting loyal guests, boosting visibility, and increasing booking conversions.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Our Services
Boost Conversion, Engagement and Retention with Data-Driven Strategies
Marketing Strategy
Pay-per-click campaigns to drive targeted traffic, maximise ROI and control costs. Attract the right audience effectively.
Branding
Bespoke branding solutions, including logos, guidelines and designs, to enhance your hotel’s identity and attract loyal guests.
Paid Advertising
Precise targeting and engaging ad formats designed to increase bookings, attract more guests and maximise budget efficiency.
Analytics & Tracking
Advanced tools to monitor user behaviour, track key metrics, optimise website performance and boost conversion rates.
SEO
Optimised strategies to boost visibility, attract traffic and increase bookings. Stay ahead of competitors in search results.
Website Development
Tailored hotel websites with seamless booking integration, mobile optimisation, and user-friendly design to boost conversions.
Content Marketing
SEO-optimised content to highlight your hotel’s features, engage guests and drive bookings. Strengthen trust with valuable and relevant information.
Not sure of what you need? It’s ok!
Get a free consultation with Dmytrо Kovpak, founder and CEO of Perf Agency, to find the best strategy for your hotel.
Got questions or suggestions? We’re here to help!
Fill out and submit this form, or simply reach us anytime via email info@perf-hotels.co.uk or use phone number: +44 773 77 58 670