Content Marketing
Build trust in your hotel and attract more guests
Use content marketing to attract the right audience, increase direct bookings and build trust with your guests.
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Drive traffic with high-quality, search-optimised content
Showcase your hotel’s unique features to engage potential guests
Build trust and authority through valuable, relevant information
We have an expertise
Depending on the specific type of hotel, we use a different content marketing
Each hotel type requiresa distinct development approach, considering the system load requirements.
City Hotels
When working with city hotels, we pay special attention to location, comfort and service.
Resort Hotels
When working with resort hotels, we focus on relaxation, family and quality leisure.
Effective content marketing gives your brand character. Every well-known marketing campaign has a slogan or phrase that persists long after its popularity fades
Dmitryi Kovpak
Founder & CEO at Perf Agency
Benefits & Features
Content marketing plays a key role in promoting hotel websites through direct communication with a potential costumer
Drive traffic
Content marketing drives more visitors to your hotel website. Interesting, useful, and relevant content leads to more organic search traffic, as search engines tend to favor sites with good content.
Establishing authority
Useful hospitality-related content allows your hotel to establish itself as an expert in its field. This can help build trust with potential customers.
Improve search engine visibility
High-quality, search-optimized content improves your site's search engine rankings, which will help increase your site's visibility and attract more potential guests.
Promoting Uniqueness
Content marketing highlights your hotel's unique features, benefits, amenities, and features. To do this, we correctly present information about the features of your hotel and why should choose your place.
Visitor retention
Valuable and interesting content helps keep visitors on your site. The more time they spend researching your hotel information, the more likely they are to make a booking.
Promotions & Special Offers
Through content marketing, we effectively advertise promotions, discounts, special offers and packages that can drive bookings.
Case study
This is how we’ve done this and that for Chocolate Hotel
We deeply analyzed the audience and launched a content strategy, where we wrote blog articles about target objects in this resort that this target audience is interested in and visits.
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Hello, I’m Dima, the founder of Perf Agency. I support businesses in achieving success through tailored marketing strategies. Think of me as your digital five-star concierge, focused on optimising bookings and enhancing guest experiences with precision and expertise.
I have 15 years of experience as a digital marketer, with a decade dedicated to the short-term rental industry. My journey into hotel marketing began by tackling the same challenges that hoteliers face today: attracting loyal guests, boosting visibility, and increasing booking conversions.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Our Services
Boost Conversion, Engagement and Retention with Data-Driven Strategies
Marketing Strategy
Pay-per-click campaigns to drive targeted traffic, maximise ROI and control costs. Attract the right audience effectively.
Branding
Bespoke branding solutions, including logos, guidelines and designs, to enhance your hotel’s identity and attract loyal guests.
Paid Advertising
Precise targeting and engaging ad formats designed to increase bookings, attract more guests and maximise budget efficiency.
Analytics & Tracking
Advanced tools to monitor user behaviour, track key metrics, optimise website performance and boost conversion rates.
SEO
Optimised strategies to boost visibility, attract traffic and increase bookings. Stay ahead of competitors in search results.
Website Development
Tailored hotel websites with seamless booking integration, mobile optimisation, and user-friendly design to boost conversions.
Content Marketing
SEO-optimised content to highlight your hotel’s features, engage guests and drive bookings. Strengthen trust with valuable and relevant information.
Not sure of what you need? It’s ok!
Get a free consultation with Dmytrо Kovpak, founder and CEO of Perf Agency, to find the best strategy for your hotel.
Got questions or suggestions? We’re here to help!
Fill out and submit this form, or simply reach us anytime via email info@perf-hotels.co.uk or use phone number: +44 773 77 58 670