Content Marketing
Build trust in your hotel and attract more guests
Use content marketing to attract the right audience, increase direct bookings and build trust with your guests.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Drive traffic with high-quality, search-optimised content
Showcase your hotel’s unique features to engage potential guests
Build trust and authority through valuable, relevant information
We have an expertise
Depending on the specific type of hotel, we apply different Content Marketing
Each hotel type requires a distinct promotional approach, tailored to its unique needs and audience preferences to maximise engagement and increase direct bookings.
City Hotels
When working with city hotels, we pay special attention to location, comfort and service.
Resort Hotels
When working with resort hotels, we focus on relaxation, family and quality leisure.
"Effective content marketing gives your brand a distinct personality, with slogans or phrases that resonate long after the campaign fades".
Dmitryi Kovpak
Founder & CEO at Perf Agency
Benefits & Features
Content marketing promotes hotel website through direct customer communication
Drive traffic
Engaging and relevant content drives more visitors to your hotel’s website. High-quality content improves organic search rankings, attracting more potential guests and increasing direct bookings.
Establishing authority
Expert content positions your hotel as a trusted authority in hospitality. By sharing valuable insights, you build credibility and strengthen trust with potential guests, encouraging bookings.
Boost search engine visibility
Optimised content enhances your website’s search engine rankings, making it easier for guests to find you online. Better visibility means more direct traffic and reduced dependence on OTAs.
Promoting uniqueness
Content highlights your hotel’s unique features, amenities and value. It sets you apart from competitors, showing potential guests why your hotel is the best choice for their stay.
Visitor retention
Captivating content keeps visitors on your website longer, encouraging them to explore your services. The more engaged they are, the more likely they are to make a booking.
Promotions & Special Offers
Content marketing effectively promotes discounts, packages and special offers. These tailored campaigns drive bookings and create more opportunities to connect with guests directly.
Case study
This is how we’ve done this and that for Chocolate Hotel
We deeply analyzed the audience and launched a content strategy, where we wrote blog articles about target objects in this resort that this target audience is interested in and visits.
.png)
Hello, I’m Dima, the founder of Perf Agency. I support businesses in achieving success through tailored marketing strategies. Think of me as your digital five-star concierge, focused on optimising bookings and enhancing guest experiences with precision and expertise.
I have 15 years of experience as a digital marketer, with a decade dedicated to the short-term rental industry. My journey into hotel marketing began by tackling the same challenges that hoteliers face today: attracting loyal guests, boosting visibility, and increasing booking conversions.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Our Services
Boost Conversion, Engagement and Retention with Data-Driven Strategies
Marketing Strategy
Pay-per-click campaigns to drive targeted traffic, maximise ROI and control costs. Attract the right audience effectively.
Branding
Bespoke branding solutions, including logos, guidelines and designs, to enhance your hotel’s identity and attract loyal guests.
Paid Advertising
Precise targeting and engaging ad formats designed to increase bookings, attract more guests and maximise budget efficiency.
Analytics & Tracking
Advanced tools to monitor user behaviour, track key metrics, optimise website performance and boost conversion rates.
SEO
Optimised strategies to boost visibility, attract traffic and increase bookings. Stay ahead of competitors in search results.
Website Development
Tailored hotel websites with seamless booking integration, mobile optimisation, and user-friendly design to boost conversions.
Content Marketing
SEO-optimised content to highlight your hotel’s features, engage guests and drive bookings. Strengthen trust with valuable and relevant information.
Not sure of what you need? It’s ok!
Get a free consultation with Dmytrо Kovpak, founder and CEO of Perf Agency, to find the best strategy for your hotel.
Got questions or suggestions? We’re here to help!
Fill out and submit this form, or simply reach us anytime via email info@perf-hotels.co.uk or use phone number: +44 773 77 58 670