Marketing Strategy
Turn more guests into loyal customers
Use a tailored Marketing Strategy to attract the right guests, increase direct bookings and drive consistent revenue growth.
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Identify target audience and tailor campaigns to their needs
Boost visibility with SEO, social media and paid ads
Track performance to refine and optimise results
We have an expertise
Depending on the specific type of hotel, we use a different marketing approach.
Each hotel type requiresa distinct development approach, considering the system load requirements.
City Hotels
When working with city hotels, we pay special attention to location, comfort and service. Promotion prior here are Paid Ads, multilingualism, SEO, SMM, etc.
Resort Hotels
When working with resort hotels, we focus on relaxation, family and quality leisure. Promotion prior: Seo/blog, Paid Ads, SMM, multilingualism, etc.
If your marketing strategy isn't your most robust digital solution, you're facing a significant threat of losing your audience to competitors
Dmitryi Kovpak
Founder & CEO at Perf Agency
Benefits & features
Your hotel website can benefit from digital marketing in many ways, including its visibility, appeal and success.
In developing a marketing strategy for a hotel website, we use a systematic and targeted approach. We always focus on results and have a clear action plan to make our marketing strategy for the hotel website as effective as possible.
Target audience research
We analyse and define your target audience, taking into account their needs and preferences, which helps us adapt the further strategy to their expectations.
Website promotion
We use an integrated approach of SEO optimisation, contextual advertising and social media to increase the visibility of the hotel website and attract targeted visitors.
Select ADs for the target audience
We create attractive promotional materials that highlight the benefits of your hotel and match the interests and needs of visitors to grab their attention and encourage them to book.
Content creation
We develop content that is of interest to your target audience, e.g. articles about local attractions, video tours of the hotel, travel tips and other materials.
Understanding brand values and requests
If you prefer a certain segment of visitors or your hotel provides additional services that you want to sell in addition to booking, we know how to attract the right audience.
Analytics and optimisation
We install analytics tools to track the effectiveness of marketing efforts. Based on the received data, we optimize the strategy to achieve the best results.
Numbers talking
We provide you with tools to monitor our effectiveness
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Hello, I’m Dima, the founder of Perf Agency. I support businesses in achieving success through tailored marketing strategies. Think of me as your digital five-star concierge, focused on optimising bookings and enhancing guest experiences with precision and expertise.
I have 15 years of experience as a digital marketer, with a decade dedicated to the short-term rental industry. My journey into hotel marketing began by tackling the same challenges that hoteliers face today: attracting loyal guests, boosting visibility, and increasing booking conversions.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Starting with short-term rentals, I learned the ins and outs of solving these challenges. From filling rooms with repeat guests to creating strategies that improve visibility and drive direct bookings, I gained insights that are invaluable for the hospitality sector.
Over time, I discovered that the solutions I developed apply to businesses of all sizes, whether it’s a boutique hotel or a large resort. Working with me means boosting bookings faster than a weekend getaway sells out, ensuring your hotel achieves consistent growth and attracts loyal guests.
Our Services
Boost Conversion, Engagement and Retention with Data-Driven Strategies
Marketing Strategy
Pay-per-click campaigns to drive targeted traffic, maximise ROI and control costs. Attract the right audience effectively.
Branding
Bespoke branding solutions, including logos, guidelines and designs, to enhance your hotel’s identity and attract loyal guests.
Paid Advertising
Precise targeting and engaging ad formats designed to increase bookings, attract more guests and maximise budget efficiency.
Analytics & Tracking
Advanced tools to monitor user behaviour, track key metrics, optimise website performance and boost conversion rates.
SEO
Optimised strategies to boost visibility, attract traffic and increase bookings. Stay ahead of competitors in search results.
Website Development
Tailored hotel websites with seamless booking integration, mobile optimisation, and user-friendly design to boost conversions.
Content Marketing
SEO-optimised content to highlight your hotel’s features, engage guests and drive bookings. Strengthen trust with valuable and relevant information.
Not sure of what you need? It’s ok!
Get a free consultation with Dmytrо Kovpak, founder and CEO of Perf Agency, to find the best strategy for your hotel.
Got questions or suggestions? We’re here to help!
Fill out and submit this form, or simply reach us anytime via email info@perf-hotels.co.uk or use phone number: +44 773 77 58 670